LEAP Charities Releases New Logo

Boise, Idaho -- LEAP Housing, a not-for-profit affordable housing developer in Boise, launched a new logo and website Tuesday.

“The new logo gives us a fresh opportunity to communicate our approach to solving the housing crisis,” said LEAP’s Founder and Executive Director Bart Cochran. “At our core, we build and preserve housing inventory, and we do it with creativity.”

During the last year LEAP procured $2.1M in creating the region’s first land trust for affordable homeownership and applied for funding to build more than 100 units of affordable housing. 

“Creativity is really at the core of everything we do,” said Cochran. “The heartbeat of the brand is wrapped up in challenging the status quo. Think about our first housing development project. We used upcycled shipping containers, clad housing units in solar panels, xeriscaped, and still were able to serve a critical segment of income limited households needing access to affordable housing.

Brand Director Tracy Cochran added, “The new logo exudes creativity. It’s beautiful, colorful and fun. These aren’t the normal adjectives you associate with affordable housing. By changing our logo, we hope to not simply tell our story better, but we also hope to change perceptions about the industry.

We want to create an inclusive, warm and welcoming brand for those who benefit from our services and for those who join LEAP to build solutions.”

In 2020, 415 individuals used LEAP’s services, and 50 volunteers helped build housing solutions.

Another example of creative thinking, LEAP launched a virtual roadshow to mobilize faith communities to participate in putting an end to the housing crisis by repurposing underutilized land.  

The housing crisis in Idaho has been described as a puzzle that needs to be collectively solved by individuals, businesses, organizations and other groups who have their own, unique, puzzle piece to add to the solution.

LEAP’s logo illustrates this philosophy. Individual components of the logo are like a kit of parts - collectively forming a house. Likewise, LEAP thinks of itself as a rallying point for those who want to collectively build housing solutions in a creative way.   

To learn more about LEAP Housing, visit the new website at leaphousing.org, or contact LEAP at info@leaphousing.org or 208-391-2823.